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SAP CRM Technical Training Introduction

CRM stands for “Customer Relationship Management” and is a set of methodologies and tools that helps to manage customer relationship in an organized way. In today's highly competitive business environment, the focus of top companies is increasing on its most valuable assets – customers. Thus, the companies require a suitable software solution to cater to its customers which is user-friendly, easily customizable, fully integrated, and can be implemented flexibly.

Customer Relationship Management is a business strategy for optimizing customer interactions. It helps in understanding your customers, their needs and requirements.

SAP CRM is the CRM tool provided by SAP and is used for many a business process , SAP CRM is a part of SAP business suite. It can implement customized business processes, integrate to other SAP and non-SAP systems, help achieve CRM strategies.

SAP CRM can help an organization to stay connected to customers. This way organization can achieve customer expectations with the types of services and products that he or she actually needs. It also helps to achieve 'Single face to customer', which means the customer get regular & actual information independent of channel through which the he or she is contacting your company.

SAP CRM Overview

As a part of SAP Business Suite, SAP provides solutions which are flexible and open, and which support applications, databases, hardware platforms, & operating systems from most of the major vendors. Following SAP solutions are the constituents of SAP Business Suite:

SAP Business Suite is based on SAP NetWeaver .NetWeaver provides the development and runtime environment for SAP applications and is used for the custom development and integration with other applications and systems.

SAP CRM Technical Online Training Course Content

    SAP CRM Conceptual Overview:

  • Basic SAP GUI Navigation
  • Introduction to SAP CRM
  • CRM Functional Overview
  • Marketing
  • Sales
  • Service
  • Interaction Centre
  • Master Data
  • CRM Business Partner Master Data
  • CRM Product Master Data
  • Organization Model
  • IBASE
  • Transactional Data
  • Business Transaction
  • One Order Frame Work
  • CRM Data Model

    CRM ABAP Basics

  • Business Transaction Programming
  • FMs for Reading Business Transactions
  • 1) Tricks for finding the relevant FM
  • 2 ) Coding using the FM
  • FMs for Modifying the Business Transactions
  • 1) Tricks for finding the relevant FM
  • 2 ) Coding using the FM
  • FM for saving Business Transactions
  • Error/Message Handling
  • Message Logging FMs
  • Programming using Messaging FMs
  • 1) Logging the messages
  • 2 ) Searching for messages
  • 3 ) Deleting the messages
  • Business Addin’s (BADIs) in CRM
  • Techniques for Finding Appropriate BADI
  • Implementing a BADI (Involves BT Programming)
  • Actions
  • CRM Middleware Overview
  • BDOCS
  • Types of BDOCS (SBDOC and MBDOC)
  • Queue Monitoring
  • Monitoring the BDOCS
  • Middleware Debugging

SAP CRM TECHNICAL - WebUI Course Content

  • CRM WebUI Overview:
  • SAP CRM UI Roadmap
  • Web Client User Interface
  • Overview of the User Interface
  • New UI Concept – Screen Structure
  • Navigation Area
  • Header Area
  • Work Area
  • Navigating in the User Interface
  • Personalizing the User Interface
  • Logging On to the CRM Web Client
  • Enhancing and Customizing the Navigation Bar
  • Configuring the Navigation Bar
  • Navigation from the Navigation Bar
  • Creating New Transactions
  • Integration into the Navigation Bar Profile
  • Changing an Existing Transaction
  • Copying and Deleting Transactions
  • Practical Example: Navigation Bar
  • Creating and Assigning a Role Configuration Key
  • Deactivating a Work Center Page
  • Adding a Work Center Page
  • Enhancing and Customizing the Header Area
  • Configuring the Header Area
  • Defining the Navigation Frame
  • Defining the Layout Components
  • Displaying the Central Search
  • Using the Working Context
  • Enhancing and Customizing the Work Area
  • UI Configuration Tool
  • Calling the UI Configuration Tool Using Technical Information (F2 Key)
  • Structure of the UI Configuration Tool
  • Role-Based Customizing of the User Interface
  • General Field Customizing
  • Practical Example: Using the UI Configuration Tool
  • Customizing the Overview Page
  • Customizing the Search Page
  • Showing Input Fields in a View
  • Changing Field Labels in a View
  • Web Client UI Framework
  • Basic Principles
  • BSP Programming Models
  • Web Client UI Framework
  • Tag Libraries
  • Web Client Component
  • Component Workbench
  • Component Structure Browser
  • UI Component Architecture
  • View
  • View Controller
  • View Context
  • Event Handler
  • Plugs
  • View Layout
  • View Set
  • Window
  • Controller and Context
  • Component Controller
  • Custom Controller
  • Context Nodes and Attributes
  • Context Note Binding
  • Model Integration
  • Dependent Model Nodes
  • Navigation
  • Navigating with Navigational Links
  • Cross-Component Navigation
  • Component Interface
  • Interface View
  • Context
  • Events
  • UI Component Usage
  • Creating Configurable Views and Pages
  • Form View
  • Table View
  • Buttons
  • One-Click Actions (OCAs)
  • Tree View
  • Search Pages
  • Overview Pages
  • Work Center Pages
  • Generic Interaction Layer – GENIL
  • Benefits of the Generic Interaction Layer
  • GenIL Object Model
  • GenIL Components and Component Sets
  • GenIL Objects
  • Relationships between GenIL Objects
  • Tools for Displaying Object Models
  • GenIL Model Browser
  • GenIL BOL Browser
  • 1) Root Objects
  • 2) Access Objects
  • 3) Dependent Objects
  • 4) Search Objects
  • 5) Dynamic Search Objects
  • 6) Search Result Objects
  • Business Object Layer — BOL
  • BOL Core
  • BOL Entities
  • Working with Collections
  • Access Using Iterators
  • Filtering Collections
  • Sorting Collections
  • Searching for BOL Entities
  • Creating BOL Entities
  • Modifying BOL Entities
  • Deleting BOL Entities
  • Traversing via the Object Model
  • Locking BOL Entities
  • Accessing BOL Entities
  • Generating BOL Entities
  • Transaction Context
  • Messages from the APIs
  • Technical Developments in Component Workbench
  • Changing Descriptions of a View
  • Changing Descriptions of a View
  • Making normal input fields as drop down boxes
  • Providing Value help for input fields
  • Enhancing Context nodes of a view with Value attributes as Well as Model Attributes
  • Reading once Context node data into another Context node
  • WebUI Component Enhancement Tools
  • EEWB (Easy Enhancement Workbench)
  • AET (Application Enhancement Tool)
  • Design Layer

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